Yonex

Play Dangerous

We focused on the idea of power and sheer force by drawing a visual parallel between the player and the elements. With the EZONE racquet in hand, the player becomes a force to be reckoned with, symbolized by the tornado.

  • Credits

    Agency: Motive
    Creative Director: Chris Reinhard
    Art Director/Designer: Daniel Patu
    Copywriter: Will Patterson