Play Dangerous



Client: Yonex

Agency: Motive

Art Director/Designer: Daniel Patu

Copywriter: Will Patterson

Creative Director: Chris Reinhard


Yonex wanted a high-impact campaign to promote their latest tennis racquet, the EZONE, whose innovative shape lends it superior power and playing intensity. We focused on the idea of power and sheer force by drawing a visual parallel between the player and the elements. With the EZONE racquet in hand, the player becomes a true force of nature, ready to take the opponent down.