Art Director: Daniel Patu
Copywriter: Will Patterson
3D Designer: Daniel Patu, Dylan Barela
Motion Designer: Ryan Eschenbach Siovean Lehner
Creative Director: Chris Reinhard
Executive Creative Director: Greg Hadden
Yonex wanted a high-impact campaign to promote their latest tennis racquet, the EZONE, whose innovative shape lends it superior power and playing intensity. We focused on the idea of power and sheer force by drawing a visual parallel between the player and the elements. With the EZONE racquet in hand, the player becomes a true force of nature, ready to take the opponent down.