Dupé shares the Brazilian flip flop market with Havaianas. The client had just launched a new gel technology that dramatically increased the comfort of its sandals. They wanted a campaign that powerfully evoked the comfort of wear of this new technology and that clearly dissociated them from Havaianas.
Agency: Gruponove, Brazil
Creative Director: Fernando Lima
Art Director: Daniel Patu
Copywriter: Aliwton Carvalho