Client: Dupé Sandals
Agency: Gruponove, Recife, Brazil
Art Director/Designer: Daniel Patu
Copywriter: Aliwton Carvalho
Creative Director: Fernando Lima
Photographer: Chico Barros
Dupé shares the Brazilian flip flop market with Havaianas. The client had just launched a new gel technology flip flop that dramatically increased the comfort of its sandals. They wanted a campaign that powerfully evoked the comfort of wear of this new technology and that clearly dissociated them from Havaianas.
We created a 360 campaign for Dupé centered on the sandals’ comfort. For the print campaign, we opted for bright colors and sensual, plush textures that make you want to reach out and touch the page. Gel packets were inserted into the pages that yielded when touched to give the reader a feel for the flip flops’ structure. The TV commercial is light-hearted and humorous, again evoking the unparalleled comfort of wearing Dupé sandals.