Dupé Sandals

More Comfort

Dupé shares the Brazilian flip flop market with Havaianas. The client had just launched a new gel technology that dramatically increased the comfort of its sandals. They wanted a campaign that powerfully evoked the comfort of wear of this new technology and that clearly dissociated them from Havaianas.

  • Credits

    Agency: Gruponove, Brazil
    Creative Director: Fernando Lima
    Art Director: Daniel Patu
    Copywriter: Aliwton Carvalho