More Comfort

Dupé Sandals

Credits

Client: Dupé Sandals

Agency: Gruponove, Recife, Brazil

Art Director/Designer: Daniel Patu

Copywriter: Aliwton Carvalho

Creative Director: Fernando Lima

Photographer: Chico Barros

Project

Dupé shares the Brazilian flip flop market with Havaianas. The client had just launched a new gel technology flip flop that dramatically increased the comfort of its sandals. They wanted a campaign that powerfully evoked the comfort of wear of this new technology and that clearly dissociated them from Havaianas.

We created a 360 campaign for Dupé centered on the sandals’ comfort. For the print campaign, we opted for bright colors and sensual, plush textures that make you want to reach out and touch the page. Gel packets were inserted into the pages that yielded when touched to give the reader a feel for the flip flops’ structure. The TV commercial is light-hearted and humorous, again evoking the unparalleled comfort of wearing Dupé sandals.