JC Newspaper

Everyone wants to be Brazilian

The Jornal do Comercio wanted to draw attention to its new website, launched during the World Cup. We created a series of national flags painted with the colors of the Brazilian one. For each day there was a game involving Brazil, the ad featuring the opponent’s Brazilian-colored flag would run in the newspaper with the catchphrase “During the World Cup, everyone wants to be Brazilian.”

  • Credits

    Agency: RGA, Brazil
    Creative Director: Ricardo Rique
    Art Director: Daniel Patu
    Copywriter: Jajão Novaes