Jornal Commercio Newspaper


Client: JC Newspaper

Agency: RGA, Recife, Brazil

Art Director/Designer: Daniel Patu

Copywriter: Janjão Novaes

Creative Director: Ricardo Rique


It is traditional for the Jornal do Commercio (Recife’s #1 newspaper) to pay homage to the Brazilian soccer team during the world cup. For this edition, the Jornal do Comercio wanted to draw attention to its new website, created specially for the World Cup.

We created a series of national flags painted with the colors of the Brazilian one. For each day there was a game involving Brazil, the ad featuring the opponent’s Brazilian-colored flag would run in the newspaper with the catchphrase “During the World Cup, everyone wants to be Brazilian.”