Yonex VCore

Yonex released a new tennis racket that boosts the ball’s spin. We wanted to convey the idea of groundbreaking speed and power, combined with a focus on the racket’s unique design and materials.

  • Credits

    Agency: Motive
    Executive Creative Director: Greg Hadden
    Group Creative Director: Chris Reinhard
    Associate Creative Director: Daniel Patu
    Art Director/Designer: Daniel Patu
    Copywriter: Peyton Hopkins
    Copywriter: David Jarvis
    3D Designer: Dylan Barela
    Junior 3D Designer: Harrison Magby
    Production Director: Ryan Eschenbach
    Motion Designer: Thomas Moore