The Brazilian NGO Arpa is dedicated to endangered species conservation and the protection of threatened ecosystems. They wanted a print ad to raise awareness of the importance of conservation. We chose an anthropocentric campaign that reminds readers that humans are part of a complex interdependent web of species and that our survival is intimately linked to the health of our environment. The result is a thought-provoking campaign that encourages readers to reconsider their view of the animal world.
Agency: Ampla, Brazil
Creative Director: Manuel Cavalcanti
Art Director: Daniel Patu
Copywriter: Pedro Lazera Photographer: Chico Barros