Agency: Ampla, Recife, Brazil
Art Director/Designer: Daniel Patu
Copywriter: Pedro Lazera
Photographer: Chico Barros
The Brazilian NGO Arpa is dedicated to endangered species conservation and the protection of threatened ecosystems. They wanted a print ad to raise awareness of the importance of conservation.
We chose an anthropocentric campaign that reminds readers that humans are part of a complex interdependent web of species and that our survival is intimately linked to the health of our environment. The result is a thought-provoking campaign that encourages readers to reconsider their view of the animal world.