The Valhalla cabin is located deep in the Northwestern woods. Consumers can compete to win a stay there. Among those that contributed to the cabin’s construction, a photographer and a builder perfectly incarnated the “modern Viking spirit”. They inspired us to launch the Instagram campaign “Celebrate your Viking Soul” that encourages followers to share their passion.
Agency: Motive
CD: Chris Reinhard
ACD: Drew Wallace
AD: Daniel Patu
Designer: Daniel Patu