Agency: Agence Cosmic, Paris
Art Director/Designer: Daniel Patu
3D Illustration: Daniel Patu
Copywriter: Mathias Bosgiraud
Creative Director: Bruno Rigollet
A dip in sales led Renault to request an idea that would drive customers to Renault dealers and boost sales during promotional events.
A buzz-worthy Web to Store online game was the most direct way to lead customers to dealers, while feeding the customer database. The player chooses one of the carmaker’s models to drive through tunnels of Renault’s history, and cumulating points that can win them different prizes, including the cars featured in the game.