Client: Highland Park
Art Director/Designer: Daniel Patu
Copywriter: Will Patterson
Associate Creative Director: Drew Wallace
The client wanted a campaign that would raise brand awareness, rally the Highland Park community and inspire it to take action.
We chose to focus the campaign on Valhalla cabin, a cabin deep in the Northwestern woods in which consumers can win a stay. Among those that contributed to the cabin’s construction, a photographer and a builder incarnated perfectly the “modern Viking spirit”. They inspired us to launch an instagram campaign “Celebrate your Viking Soul” that encourages followers to share their passion.